![]() A black singer and a gospel format are used to present the product to a general audience, and by using gospel singing-an essential element of black culture-the commercial demonstrates that the black perspective can be an effective means of communicating a message to society as a whole. Indeed, a television commercial developed by Foote Cone Belding for Levi’s 501 jeans is an example of how the black perspective is already contributing to graphic communication. This is not to say that the black perspective should be accepted simply because the Asian perspective has been, but because it is valuable in its own right. than black designers-proves that minority design and a minority perspective can be accepted, respected, even sought after. The success of Asian designers-who, interestingly, have been more readily integrated into the mainstream of graphic design in the U.S. It is important to provide outlets for all minorities because their experiences inform and enrich the lives of the majority at large.” We need, therefore, to express minority values and experiences so that the majority can function harmoniously. “The energy possessed by people who have come to this country from various parts of the world has lent it vitality, a competitiveness and a drive that has given us our high standard of living. “The majority culture here is, in fact, an amalgam of cultures,” he notes. Price, a black who is senior vice-president at WNET/Channel 13, New York’s public television station, and is charged with developing and evaluating broadcast programming for WNET and with overseeing production of programs for national distribution to other PBS stations, points out that even those ethnic groups now considered to be among the white majority were at one time or another minorities in American society. Designer: Kirk Brown client: Michael Aronin/New York Mets A broader question, however, may be, “What is missing in the design profession as a result of so little input from the largest of all American minority groups?”Ģ5th anniversary logo for the New York Mets. This being the case, it is not unnatural to wonder why their participation in the graphic design field is so minimal. Through their effort, talent and innovation, blacks affect the nation’s economic bottom line every day. Indeed, there are few black graphic designers practicing in the profession at all.īlacks have achieved a great deal in other creative fields because the doors to those fields were opened to them years ago, to society’s benefit. The graphic design industry, which includes clients as well as practitioners, is highly selective in choosing its participants and, as a result, very visible, graphic designers. Graphic design can be considered a select, professional field which only a few may enter owing to its costly educational preparation and subsequent competition in the marketplace. The ad itself announces a design competition, but, however inadvertently. In a paper-company advertisement appearing in may graphic design magazines, a group of seven prominent designers are depicted as having reached a verdict. ![]() But much can be done to change the situation-to the benefit of the field and the society it serves. The reasons there are so few blacks in the design field are complex and frustrating. Black Designers: Missing in Action By Cheryl D. ![]() Here, we share her first Print article-the one that started the conversation. Holmes-Miller, surveys the industry in our summer 2016 issue to see who is designing the solution to a problem that continues to this day. The author of a 30-year-old Print article on diversity, Cheryl D. ![]()
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